How much does a video ad cost in India in 2026?
The short answer: a short video ad for social media costs anywhere from about ₹2,500 (one UGC creator video) to ₹1.5 lakh (a live-action product video from a production house), and brand films run into several lakh. AI-made product videos sit at the low end, from a few thousand rupees. What you should pay depends on how many ads you need each month, not on what one ad costs.
We sell AI video ads, so read our view with that in mind. Every number below is from a published source, linked at the end, so you can check it yourself.
Video ad prices in India, by type
| Who makes it | Typical price per video | Good for |
|---|---|---|
| UGC creator (individual) | ₹2,500 – ₹7,500 30-sec unboxing to 60-sec demo | Real faces and voices, trust-led categories like skincare |
| UGC agency | ₹3,000 – ₹40,000 depends on creator tier and package | Brands that want UGC at volume without managing creators |
| AI video studio | ₹7,999 – ₹4 lakh product-led ads at the low end, premium AI films at the top | Testing many hooks quickly, product-led ads |
| Production house: product demo | ₹50,000 – ₹1.5 lakh 30–60 seconds, live action | A polished hero video you’ll use for months |
| Production house: brand film | ₹3 lakh – ₹10 lakh+ 2–5 minutes | Launches, TV and big-budget campaigns |
Most agency and production-house prices are quoted plus 18% GST. Individual creators and small unregistered studios usually don’t add GST.
UGC creators
Published Indian rates put a 30-second product unboxing at roughly ₹2,500–₹4,500, a 30-second talking-head testimonial at ₹3,500–₹5,500, and a 60-second lifestyle demo at ₹5,000–₹7,500 per video. Creators often charge more for extended usage rights, which you need if you plan to run the video as a paid ad for months.
UGC agencies
Agencies manage the creators, scripts and edits for you. Published Indian packages start at about ₹3,000–₹4,000 per video for creators shooting in their own homes, and run to ₹8,000–₹40,000 per video for studio shoots, actors and premium creators, usually plus GST.
AI video studios
This is the newest option and the widest range. At the top end, agencies making premium AI ad films quote from ₹1 lakh, and ₹1–4 lakh for a 30-second AI ad. At the other end, product-led AI ads built from your own product photos cost a few thousand rupees. Our own prices are ₹7,999 for a product-led ad of up to 30 seconds and ₹19,999 for a Premium cinematic ad of up to 60 seconds.
Production houses
A live-action product demo of 30–60 seconds is published at ₹50,000–₹1.5 lakh, and a 2–5 minute cinematic brand film at ₹3–10 lakh or more, before taxes and travel. You’re paying for a crew, equipment, locations, actors and a real shoot day.
What pushes the price up
- A real shoot. Crew, camera, lights, location and a shoot day are the biggest cost in any video.
- People on screen. Actors and creators cost more than product-only footage, and more again for longer usage rights.
- Length. A 60-second ad needs more shots, more script and more editing than a 15-second one.
- Variants. Extra hooks, sizes (9:16, 1:1, 16:9) and language versions are often charged separately. Ask before you agree a price.
- Revisions. Check how many rounds are included. Some quotes include one; reshoots are always extra.
- Music and stock footage. Licensed tracks for paid ads are sometimes billed on top.
The number that matters: cost per month, not per ad
Ads wear out. The same people see the same video again and again, and results drop, so most brands running Meta ads need a steady supply of new creatives. That’s why the per-month maths matters more than the price of one video.
Here’s what 8 new video ads a month costs at the typical prices above:
| Route | Price per ad used | 8 ads a month |
|---|---|---|
| AI ads on a monthly plan (our D2C Ad Engine) | ₹5,625 | ₹44,999, plus 12 static ads |
| UGC creators | ₹5,000 (mid-range) | ₹40,000 + usage rights |
| UGC agency (5-video pack) | ₹15,000 | ₹1.2 lakh + GST |
| Production house | ₹50,000 (low end) | ₹4 lakh + GST |
If you spend ₹1 lakh a month on ads, spending ₹4 lakh a month on making them doesn’t add up. If you spend ₹20 lakh a month, a ₹1.5 lakh hero video can easily pay for itself. Match your production budget to your ad spend.
Which should you choose?
- Spending under ₹1 lakh a month on ads: volume beats polish. Use AI product-led ads or individual UGC creators so you can test several hooks each week.
- Selling something people need to trust (skincare, supplements, baby products): mix in UGC with real people talking about results.
- Launching a brand or a hero product: one well-made production-house film, cut into many short ads, can be worth it.
- Running ads every month: a monthly plan from an agency or studio is usually cheaper per ad than ordering one at a time.
Questions
What is the cheapest way to get a video ad made in India?
An AI-made product video or a single UGC creator video, both of which usually cost a few thousand rupees per video. Production houses and agencies cost far more but bring crews, actors and locations.
Is GST extra on video ad prices?
Usually yes. Most agencies and production houses quote prices plus 18% GST. Freelancers and small studios that aren’t GST-registered don’t charge it, so always ask whether a quote includes GST.
Do I pay extra to use UGC videos in ads?
Often, yes. Many creators charge more when a brand wants to run their video as a paid ad, for a longer period, or on more platforms. Agree usage rights in writing before the shoot.
Sources
- Dazzlerr: The rise of UGC creators in India (Indian UGC creator rates per video)
- EzUGC: Best UGC agencies in India (published UGC agency packages)
- irpr: Product video production cost in India (production-house price ranges)
- irpr: AI ads (premium AI ad pricing)
- 72 Hours Studio pricing
Prices are as published by each source when we checked in October 2026 and can change. Per-month figures are our own arithmetic from those prices.
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